Provides a practical guide on marketing pharmaceutical services. This comprehensive resource equips pharmacists and pharmacy students with the basic principles of marketing, while building an understanding of the need for marketing pharmaceutical services. Readers will develop a more strategic thought process for solving pharmacist marketing problems, and the ability to apply marketing strategies to pharmacy problems. Marketing theory is augmente...
By David Holdford
Paperback: 300 pages
Publisher: APhA Publications; 1 edition (March 18, 2003)
Product Dimensions: 6 x 0.7 x 8.9 inches
Amazon Rank: 7263327
Format: PDF ePub djvu ebook
i had to buy this book for a class. it's simple and easy to read and understand. it offers great examples to help you understand.
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