Geodemographics, GIS and Neighbourhood Targeting

Geodemographic classification is ‘big business’ in themarketing and service sector industries, and in public policy therehas also been a resurgence of interest in neighbourhood initiativesand targeting. As an increasing number of professionals realise thepotential of geographic analysis for their business ororganisation, there exists a timely gap in the market for afocussed book on geodemographics and GIS. Geodemographics: neighbourhood targeting...

By Richard Harris
Paperback: 328 pages
Publisher: Wiley; 1 edition (March 11, 2005)
Language: English
ISBN-10: 0470864141
ISBN-13: 978-0470864142
Product Dimensions: 6 x 0.7 x 9.1 inches
Amazon Rank: 3029931
Format: PDF ePub TXT book

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Good, but dated info.

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