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Coca-Cola Advertisements - Marketing the American Icon 1931-1965 is a nostalgic tour through the history of an American institution. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was purchased by businessman Asa Griggs Candler, whose marketing genius led Coke to its dominance of the world soft-drink market throughout the 20th century. This collection of nearly 300 magazine ads ...
By Harry Ilaria
CD-ROM::::
Publisher: HI-Tech Software (February 24, 2011)
Language: English
ISBN-10: 1936735237
ISBN-13: 978-1936735235
Package Dimensions: 5.6 x 4.9 x 0.2 inches
Amazon Rank: 10546783
Format: PDF ePub TXT ebook
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