In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues attracting funding and customers by focusing on specific needs. But where and how do you start?Drawing on the authors many decades of experience in marketing and as librarians and trustees, Blueprint for Your Library Marketing Plan offers a step-by-ste...
By Patricia H. Fisher
Paperback: 152 pages
Publisher: Amer Library Assn Editions; Edition Unstated edition (January 30, 2009)
Product Dimensions: 8.3 x 0.3 x 11 inches
Amazon Rank: 2059833
Format: PDF Text TXT book
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